3 Ways Product Design Enhances Your Brand Identity When we think about successful companies such as Apple, Nike, and Amazon, their brand identity is huge. Brand identity speaks volumes for your business. Arguably, it is among one of the most effective marketing techniques. It’s also one of the biggest keys to business success. When customers […]
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Entries by Derrick Rehn
Consumer behavior is changing and, if you are a retailer or producer, it is important to know just how that behavior is changing so you can tailor your marketing. Innovative designs for both physical and digital products are key in keeping up with design trends, so it’s good to know what those trends are. Here […]
With consumerism becoming commonplace in modern society, product design has been an invaluable tool for businesses desiring growth. While the customer’s primary objective is to meet basic needs, what they like and how they want that need met is a different story. And with the market flooded with similar products, the only factor differentiating brands […]
When a product is being developed, a prototype is created to illustrate what the final plan is going to look like. It could be something as simple as a sketch, or as complex as a 3D print. Learn more about why they are so important for product development right here. What Is a Prototype? A […]
When small manufacturers invest in product design, they typically see an average sales increase of up to 17.5%. Are you considering an investment in a new or updated product design for your business? Continue reading to learn more about what makes a great design from start to finish. Generation and Refinement The development process begins […]
According to Harvard Business School, approximately 30,000 new products are put on the market every year. Unfortunately, up to 95% of those new products fail. This is disappointing for many businesses who put a lot of time, money, and effort into developing their products. The good news is that your business can actually make product […]
Companies making decisions about investing in prototyping and product design commonly see an increase in sales. This is because the prototype industry can help to improve your products before they hit the shelves to give you the best possible chance at product success. However, there are many myths and misconceptions that can keep business owners […]
Brand identity is one of the most effective and subtle marketing techniques that companies use. It also happens to be one of the biggest keys to business success. When customers are able to recognize your brand with fondness and excitement, it improves your company’s reputation and urges word-of-mouth marketing. Product design is a vital cornerstone […]
While it may be tempting to go from concept design to designing the final product, it’s essential to work through your company’s prototyping process first. The reason for this is sales. Small manufacturers actually saw a 17.5% increase in average sales when they invested in design, including product prototype design. When you go through the […]
There are many stages involved in product development. While it’s understandable to want to develop a new product as quickly and efficiently as possible, these multiple stages are necessary to ensure a product has the greatest possible chance of succeeding when it hits the market. One of the earliest stages of product development is concept […]