innovative designs

What Are the Product Design Trends to Watch Out for in 2021?

Consumer behavior is changing and, if you are a retailer or producer, it is important to know just how that behavior is changing so you can tailor your marketing. Innovative designs for both physical and digital products are key in keeping up with design trends, so it’s good to know what those trends are. Here are a few key product design trends to be on the lookout for in 2021.

Highly Personalized Designs

Personalized designs offer an experience to clients, and this is something to keep an eye open for. When a client feels that the product is made with them in mind, they are more likely to patronize the brand and become returning customers.

Innovative designs that feel personalized are what most businesses are focussing on. Up to 64% of people said they purchase products off the shelf without doing prior research on them as long as they like the packaging. If you can appeal to potential customers in this way, that is one-half of your marketing taken care of.

Transparency and Safety

After 2020, many people started paying attention to sanitation and cleanliness. With people more conscious about their health, it will be helpful for your brand or business to highlight the safety and hygienic standards of your products. This includes transparent packages and complementary products among others.

The Human Touch

Many people realized the importance of a personal connection after the restrictions that were put in place during the pandemic. Hand-drawn elements on logos and websites, for instance, add a warm touch to a brand which is what many people will be looking for.

Sustainable Packaging

Innovative designs don’t stop at simply being appealing, as many people are becoming health-conscious and want to associate with eco-friendly brands and products. Making use of reusable packaging is one thing you can do to make sure your brand is eco-friendly.

Functionality in Design

With many people spending their time indoors, working, and schooling from home, it is becoming evident that convenience is an important aspect. If you can paint your products in a light that emphasizes the convenience they bring to users, you will have gone a long way in winning crowds over.

While design should be unique and artistic for every individual brand, it is important to take note of the direction that a majority of people are headed in. This will help you design for the masses, which will be good for your brand in the long term.

If you’re looking for innovative designs and professional assistance with your product prototyping, CoreDesign is there for you. Contact us today to learn more about our engineering design and development services.

conceptual design

How to Increase Your Chances of Customers Liking Your Product

With consumerism becoming commonplace in modern society, product design has been an invaluable tool for businesses desiring growth. While the customer’s primary objective is to meet basic needs, what they like and how they want that need met is a different story. And with the market flooded with similar products, the only factor differentiating brands is their designs.

Product design combines the user’s needs and desires to capitalize on rampant consumerism. Also referred to as the conceptual design process, it helps companies design products that communicate function and meaning to keep customers buying. We look at ways product design increases the chances of a customer liking a company’s product.

What is Conceptual Design?

It is one of the stages in product development that lays out the concept of a product. It addresses different aspects of the products, including usability, user experience, technology, and aesthetics, to mention a few. It plays a critical role in enticing customers to buy products by:

1. Communicating Function

A good product should provide a solution to the customer’s problem, and its design should communicate this factor effectively. When you solve a user’s problem, you entice them to purchase your product the next time they want that need met. However, you should avoid including too many features in the design as it causes functionality to get buried under the pile of features.

2. Being Aesthetically Relevant

Function and practicality are essential, but aesthetics also play a critical role in attracting customers to buy products. Studies show 64% of people decide to purchase products right off the shelf without researching if they like the packaging. Why is it so? Even if products are functional and easy to use, they should also beam with aesthetic power. The modern consumer wants products that work wonders but won’t compromise on looks for function.

3. Selling User-Friendly Products

The end consumer should quickly and intuitively understand how the product works. As such, the product shouldn’t be complicated to use. If so, users may get frustrated and uninterested in buying more products from you. Perceiving the product from the user’s perspective is the first step to designing a simple product. Think about the advantages the product provides to the user. Does it improve their lives? Does it help them to do something more efficiently? Providing products that answer such questions increases a company’s chances of customers liking its products.

4. Providing Long-Lasting Products

Good product design is timeless, and if you can design a product well, it’s likely to attract loyal customers. That’s why vintage products still look like cutting-edge solutions even today. What’s more, long-lasting products provide the ultimate solution to the pollution crisis in the world today.

These conceptual design tips should help businesses create and sell products that customers like. Getting your customers to like your products while meeting their needs goes a long way in initiating long-lasting relationships.