product design

What Factors Make for a Great Product Design?

When small manufacturers invest in product design, they typically see an average sales increase of up to 17.5%. Are you considering an investment in a new or updated product design for your business? Continue reading to learn more about what makes a great design from start to finish.

Generation and Refinement

The development process begins with the conceptualization of your design. Choose a professional product development team to work with you throughout the creative process, from the initial brainstorming to research and concept development. Planning, professional engineering, and marketing expertise combine to create the basis for your design.

Once this stage is complete, a design team will combine the best concepts with your feedback to create a more streamlined design idea. Continuous optimization of ideas combined with an ever-evolving approach to maximizing the best development strategies makes for a smooth and successful transition to the engineering process. All the best components, materials, and manufacturing options are also integrated into the process.


The refinement process continues throughout the engineering stage of development, as your product continues to come to life. Ideas are transformed through meticulous engineering concepts, model making, and digital renderings to better understand the product design and its functionality. A professional and experienced product development team will have the engineering expertise necessary to provide you with optimum quality and usability, while rigorous testing methods further your product’s objective.

Prototype development is also a key part of the engineering stage and can be used as an initial physical representation of your product. This development stage gives you the advantage of completing further testing, as well as the ability to demonstrate your product and receive consumer feedback.

Product Launch

To begin manufacturing, you will need ongoing support from your product development team. Launching your product is a multi-phased approach that requires both manufacturing and sourcing. An expert team will be able to assist you through every stage of the process and beyond. Once the product is on the market, count on your product development team to provide further support in the form of concurrent engineering and production updates.

Effective product design is an in-depth process that requires imagination and innovation, as well as engineering expertise and technological know-how. Take your ideas to the next level with a product development company that has everything you need to make the process, and your product, a success.