Process

This is the planning stage of the project. Properly defined project goals are vital to the success of any program. Through this process, our team clarifies priorities, defines project goals, understands needs, and gains insight into a client’s brand identity, consumer base, existing assets, and key marketing opportunities.

Conceptual Design is a critical part of the development process.  Through a combination of brainstorming and collaboration, we combine research, design, marketing and engineering to create innovative ideas.  Our design team creates concepts and potential solutions using our client’s feedback.  We select the optimal designs for further development and refinement.

Our design team blends the best elements, features and concepts from the concept generation phase and merge them into single-focused ideas and designs.  Our efforts here involve the continued refinements of ideas and concepts by optimizing function, aesthetics and human factors.  Along with engineering, our team isolates the most advantageous components, potential materials and manufacturing possibilities.

Core Design strives to achieve an innovative design with impressive functionality.  We do this by maintaining strong design principles with the highly aesthetic, ergonomic and usability attributes throughout the process.  This is coupled with state-of-the-art CAD and skills, material knowledge and selection, prototyping, manufacturing experience, production sourcing options and the highest regard for quality throughout the entire process.

Manufacturing support and sourcing is critical to a successful and timely product launch.  Our team can assist our clients throughout the beginning stages of manufacturing adding continued concurrent engineering and support throughout the life of the product, if needed.  Our engineers will assist your manufacturing team from documentation, to first article inspections, through the final production stage.  We can source your products’ manufacturing needs with one of our domestic or foreign partners.  Once we have selected our manufacturing approach, our team can guide a product through the entire process.