3 Ways Product Design Enhances Your Brand Identity

3 Ways Product Design Enhances Your Brand Identity

When we think about successful companies such as Apple, Nike, and Amazon, their brand identity is huge. Brand identity speaks volumes for your business. Arguably, it is among one of the most effective marketing techniques. It’s also one of the biggest keys to business success. When customers are able to clearly recognize your brand, it substantially improves your company’s reputation and in turn, naturally results in people talking about your business.

Product Design

Imagining and creating products that solve problems or address specific needs is the key to successful product design. A better understanding of the person for whom the product is being created will help design the ideal product and in a result, create a more impactful brand identity. Here are three ways that product design enhances your brand identity.

1. Make Your Product Memorable

People are more likely to remember interactions with your business when your design is aesthetically pleasing and different. A poorly designed logo, out-of-date website, or product design makes your brand less pleasing and difficult to remember. The key is to make an impression on consumers that goes beyond the product they are actually getting.

As mentioned earlier, the successful companies listed all have unique logos specific to their brands. This differentiates them from competitors and, in turn, creates a stronger brand identity. Aside from quality products, Apple, Nike, and Amazon also have a strong brand identity from being recognizable.

2. Communicate Your Mission and Values

Product design has the power to communicate your mission and business values. This helps you speak to your customers who share your values and feel inspired by your brand. When your product design resonates with your audience, you’ll attract the correct consumer for your brand.

3. Elevate Your Products

Design should speak for your product and subtly elevate it. Consider the development of your product design for a stronger brand identity a must. Elevating your products is important in a world where there are so many distractions. Engineering a product design that catches the right people will significantly help people better remember your brand.


Product design and product development for brand identity is a really important marketing technique to keep in mind when developing your business. Other aspects of your business don’t mean as much without a solid and familiar brand design. If a clear product design strategy isn’t already established for your business, it is a good idea to start working towards prototyping!

innovative designs

What Are the Product Design Trends to Watch Out for in 2021?

Consumer behavior is changing and, if you are a retailer or producer, it is important to know just how that behavior is changing so you can tailor your marketing. Innovative designs for both physical and digital products are key in keeping up with design trends, so it’s good to know what those trends are. Here are a few key product design trends to be on the lookout for in 2021.

Highly Personalized Designs

Personalized designs offer an experience to clients, and this is something to keep an eye open for. When a client feels that the product is made with them in mind, they are more likely to patronize the brand and become returning customers.

Innovative designs that feel personalized are what most businesses are focussing on. Up to 64% of people said they purchase products off the shelf without doing prior research on them as long as they like the packaging. If you can appeal to potential customers in this way, that is one-half of your marketing taken care of.

Transparency and Safety

After 2020, many people started paying attention to sanitation and cleanliness. With people more conscious about their health, it will be helpful for your brand or business to highlight the safety and hygienic standards of your products. This includes transparent packages and complementary products among others.

The Human Touch

Many people realized the importance of a personal connection after the restrictions that were put in place during the pandemic. Hand-drawn elements on logos and websites, for instance, add a warm touch to a brand which is what many people will be looking for.

Sustainable Packaging

Innovative designs don’t stop at simply being appealing, as many people are becoming health-conscious and want to associate with eco-friendly brands and products. Making use of reusable packaging is one thing you can do to make sure your brand is eco-friendly.

Functionality in Design

With many people spending their time indoors, working, and schooling from home, it is becoming evident that convenience is an important aspect. If you can paint your products in a light that emphasizes the convenience they bring to users, you will have gone a long way in winning crowds over.

While design should be unique and artistic for every individual brand, it is important to take note of the direction that a majority of people are headed in. This will help you design for the masses, which will be good for your brand in the long term.

If you’re looking for innovative designs and professional assistance with your product prototyping, CoreDesign is there for you. Contact us today to learn more about our engineering design and development services.

conceptual design

How to Increase Your Chances of Customers Liking Your Product

With consumerism becoming commonplace in modern society, product design has been an invaluable tool for businesses desiring growth. While the customer’s primary objective is to meet basic needs, what they like and how they want that need met is a different story. And with the market flooded with similar products, the only factor differentiating brands is their designs.

Product design combines the user’s needs and desires to capitalize on rampant consumerism. Also referred to as the conceptual design process, it helps companies design products that communicate function and meaning to keep customers buying. We look at ways product design increases the chances of a customer liking a company’s product.

What is Conceptual Design?

It is one of the stages in product development that lays out the concept of a product. It addresses different aspects of the products, including usability, user experience, technology, and aesthetics, to mention a few. It plays a critical role in enticing customers to buy products by:

1. Communicating Function

A good product should provide a solution to the customer’s problem, and its design should communicate this factor effectively. When you solve a user’s problem, you entice them to purchase your product the next time they want that need met. However, you should avoid including too many features in the design as it causes functionality to get buried under the pile of features.

2. Being Aesthetically Relevant

Function and practicality are essential, but aesthetics also play a critical role in attracting customers to buy products. Studies show 64% of people decide to purchase products right off the shelf without researching if they like the packaging. Why is it so? Even if products are functional and easy to use, they should also beam with aesthetic power. The modern consumer wants products that work wonders but won’t compromise on looks for function.

3. Selling User-Friendly Products

The end consumer should quickly and intuitively understand how the product works. As such, the product shouldn’t be complicated to use. If so, users may get frustrated and uninterested in buying more products from you. Perceiving the product from the user’s perspective is the first step to designing a simple product. Think about the advantages the product provides to the user. Does it improve their lives? Does it help them to do something more efficiently? Providing products that answer such questions increases a company’s chances of customers liking its products.

4. Providing Long-Lasting Products

Good product design is timeless, and if you can design a product well, it’s likely to attract loyal customers. That’s why vintage products still look like cutting-edge solutions even today. What’s more, long-lasting products provide the ultimate solution to the pollution crisis in the world today.

These conceptual design tips should help businesses create and sell products that customers like. Getting your customers to like your products while meeting their needs goes a long way in initiating long-lasting relationships.

product development

Why Is Prototyping So Important for Product Development?

When a product is being developed, a prototype is created to illustrate what the final plan is going to look like. It could be something as simple as a sketch, or as complex as a 3D print. Learn more about why they are so important for product development right here.

What Is a Prototype?

A prototype is a way of developing a model of a product. It’s the rough idea or vision in your head of the final design. The initial model is not going to be the most accurate model of the product or design in question. The prototype phase is a testing phase for all stakeholders to get answers.

During the development of a product or concept, the four things every management team looks at are usability, technology, styling, and user experience. These concepts speak to the intent of the design, to give the developers a more concrete understanding of the intent of the product.

A prototype also allows you to streamline the entire process. This streamlining at the prototype level will reduce the workload of the designer down the road.

Prototype Feedback

Design feedback can be gathered at any stage, which will enable developers to test what works and what doesn’t. The feedback allows the developer to work with the team to define goals from those reviews and make decisions with the stakeholders.

Prototypes enable developers to make changes to the development strategy early in the process. From feedback throughout the prototype phase, the product or design could undergo multiple phases of remodeling. It’s much easier and more affordable to make changes during the prototype stage.

Outsource Your Prototype Development

When you are considering launching a prototype phase, consider outsourcing it to professionals at Core Design. Our product design team has the experience you need to design and develop the products you want. For more information about our product design services, contact Core Design today.

product design

What Factors Make for a Great Product Design?

When small manufacturers invest in product design, they typically see an average sales increase of up to 17.5%. Are you considering an investment in a new or updated product design for your business? Continue reading to learn more about what makes a great design from start to finish.

Generation and Refinement

The development process begins with the conceptualization of your design. Choose a professional product development team to work with you throughout the creative process, from the initial brainstorming to research and concept development. Planning, professional engineering, and marketing expertise combine to create the basis for your design.

Once this stage is complete, a design team will combine the best concepts with your feedback to create a more streamlined design idea. Continuous optimization of ideas combined with an ever-evolving approach to maximizing the best development strategies makes for a smooth and successful transition to the engineering process. All the best components, materials, and manufacturing options are also integrated into the process.


The refinement process continues throughout the engineering stage of development, as your product continues to come to life. Ideas are transformed through meticulous engineering concepts, model making, and digital renderings to better understand the product design and its functionality. A professional and experienced product development team will have the engineering expertise necessary to provide you with optimum quality and usability, while rigorous testing methods further your product’s objective.

Prototype development is also a key part of the engineering stage and can be used as an initial physical representation of your product. This development stage gives you the advantage of completing further testing, as well as the ability to demonstrate your product and receive consumer feedback.

Product Launch

To begin manufacturing, you will need ongoing support from your product development team. Launching your product is a multi-phased approach that requires both manufacturing and sourcing. An expert team will be able to assist you through every stage of the process and beyond. Once the product is on the market, count on your product development team to provide further support in the form of concurrent engineering and production updates.

Effective product design is an in-depth process that requires imagination and innovation, as well as engineering expertise and technological know-how. Take your ideas to the next level with a product development company that has everything you need to make the process, and your product, a success.

product prototype

How Can Outsourcing Product Prototyping Help You Save Money?

According to Harvard Business School, approximately 30,000 new products are put on the market every year. Unfortunately, up to 95% of those new products fail. This is disappointing for many businesses who put a lot of time, money, and effort into developing their products.

The good news is that your business can actually make product development more affordable and easier by outsourcing your product prototyping to a professional product design firm.

How can outsourcing product prototyping help my business?

Product development takes time, but it’s not a step that you can skip. A product prototype gives your business the ability to set a product up for success as much as possible. It’s important to consider four aspects of the product during the development process: user experience, styling, usability, and technology. However, businesses don’t always have the time to develop product prototypes like they’d want to. That’s where outsourcing product prototyping comes in.

Outsourcing product prototyping can help your business save time and money during the product development process. Outsourcing does this for three reasons:

  • Reduces risks. One of the cool things about outsourcing a product design firm is that you’re getting professional help from experienced engineers who know what they’re doing. That means when your products eventually do hit the market, they stand a greater chance at succeeding compared to products that weren’t professionally designed.
  • Controls costs. When you outsource a product prototype service, you’re typically paying a flat fee according to the services you purchase. Compare this to when you don’t outsource. Not only are you paying the salaries of individual engineers at your firm, but you’re also paying for any potential hiccups or mistakes in the product prototype process. By outsourcing, you never have to be surprised by certain costs.
  • Focus on your business. When you’re working on product prototypes in-house, you’re losing valuable time you could be spending elsewhere helping customers, improving marketing strategies, and reaching out to business partners. By outsourcing your product prototyping services, you can focus instead on the work that needs to get done.

Are you looking for a professional prototyping company to help with your product development? Core Design is the product design firm for you. For more information about our prototyping services, contact Core Design today.


4 Common Myths About Prototyping and Product Design

Companies making decisions about investing in prototyping and product design commonly see an increase in sales. This is because the prototype industry can help to improve your products before they hit the shelves to give you the best possible chance at product success. However, there are many myths and misconceptions that can keep business owners from investing in prototyping.

To help clear the air, here are some of the most common myths about prototyping and the real truth behind product design:

  1. Myth #1: Prototypes are only a design tool. Prototypes are design tools, but they’re also much more than that. Prototypes are models that provide value to the entire product development team. With prototypes, your business can conduct better brainstorming sessions, get better buy-ins from the stakeholders, and create better final designs.
  2. Myth #2: Prototypes are time-consuming and expensive. Time is essential to any organization’s budget of resources. This makes many organizations avoid the prototyping process. Questions arise on why money is spent on a discarded project. The reality is that prototypes protect organizations from losing too much money. When an organization decides to save money by skipping the prototype phase, they risk losing money in poor user engagement, poor sales, and bad reviews.
  3. Myth #3: Prototypes are supposed to be lifelike. The only time your prototype ought to look like the final product is when you’re on the final prototype. Prototypes come in all shapes and sizes. You can even order prototypes during the early stages of a project to gauge just how your team might go forward with the project. The different types of prototypes include low fidelity prototypes, which display some properties of a future product, and high fidelity prototypes, which function just like the final product.
  4. Myth #4: Prototyping doesn’t require any technical skills. Prototyping is an important part of product design and development, and it’s a good idea to hire a product development team that has technical skills to deliver a prototype that’s accurate. Accurate prototypes give your business an inside look into how your product design can improve before it hits the market.

Prototyping serves an important role in product design and development. Whether you’re investing in low fidelity prototypes, high fidelity prototypes, or both, your business can benefit from seeing your developing products at different stages. For more information on prototyping, engineering design, and product development, contact Core Design today.

How Does Product Design Boost Your Brand Identity?

Brand identity is one of the most effective and subtle marketing techniques that companies use. It also happens to be one of the biggest keys to business success. When customers are able to recognize your brand with fondness and excitement, it improves your company’s reputation and urges word-of-mouth marketing.

Product design is a vital cornerstone in your brand identity and it can make or break your business. Not entirely sure how product design and brand identity go hand in hand? Here are a couple of ways product design and product development can boost your branding and customer experience.

Quality product design establishes trust

There are four key aspects involved in the concept development of a product: usability, user experience, styling, and technology. Oftentimes, when a business is more focused on the potential sales than the product design, they end up making a malfunctioning product that isn’t usable to the customer. What starts as a wave of product sales ends with poor reviews and distrust from your consumer audience.

Professional product design establishes your business as an industry leader because it shows that you care about solving the problems your customer base is facing. When you create products that meet customer needs and meet them well, you establish a line of trust between you and your audience. Customers will be more likely to invest in your future products because they trust the quality of your designs.

Consistent product design makes your business memorable

It isn’t enough to establish a line of trust between your business and your consumer base. You also want to be sure that your customers are able to recognize your products. That’s where consistent design comes in. Professional product designers can help to make sure the design of your products is consistent across all platforms. Consider, for instance, how Apple products look. From iPads to iPhones to Apple computers, each product resembles the other with a simplistic, smooth, and sleek design.

The reason for this consistency is because consumers are more likely to remember their interactions with your products when they remember the appearance, color palette, and feel of your products. Eye-catching designs with distinct color combinations make your company easy to remember and recall for future sales.

Interested in taking your product development up a notch? Core Design is a professional engineering firm specializing in product prototypes and development. To learn more about our engineering design and development services and how we can boost your brand identity, contact Core Design today.

What Are the Different Types of Prototypes?

While it may be tempting to go from concept design to designing the final product, it’s essential to work through your company’s prototyping process first. The reason for this is sales. Small manufacturers actually saw a 17.5% increase in average sales when they invested in design, including product prototype design.

When you go through the product prototype process, you’re able to determine what will work and what won’t work for the audience you intend to sell the product to. Remember that your product ought to be designed from the get-go to fill a need your customer base has. If you need to try and find a need for a product you’ve already pushed through to the final product design stage, then that product will fail on the market.

Product Prototypes: 3 Types of Designs

The product prototype isn’t designed at one stage. In fact, there are several different types of product prototypes that a product development firm will go through. Here are three of the key types of prototyping:

  1. Visual prototypes: After the initial concept design of your product is the visual prototype. A visual prototype shows stakeholders what your product will look like when it’s finished. This includes the product’s color, texture, shape, and size. At this stage, figuring out the functionality of the end product isn’t necessary. You only need to show the visual aspects of the product. This is typically the first step in the product development process. However, some companies may choose to use only a visual prototype if their product is extremely simple.
  2. Functional prototypes: Functional prototypes are where you learn exactly how your end product will work. During this stage of product development, your company will gather feedback on what can be improved about the product and how to go on from there based on new insights. There are often several functional prototypes involves in the product design process to ensure that the final product is as easy to use as possible.
  3. Presentation prototypes: After you’ve gone through the visual and functional stages of product prototypes, you’ll go onto the presentation prototype. This prototype is more expensive but will show you the closest version possible to the final product. You can use a presentation prototype to begin getting investors should you so choose or to get your customer base excited for the release.

Looking for experienced and professional engineering firms to assist your company with product design? Core Design has the product development team you need to help you create an awesome product. To learn more about our product development process, contact Core Design today.

What Makes Concept Design So Important During Product Development?

There are many stages involved in product development. While it’s understandable to want to develop a new product as quickly and efficiently as possible, these multiple stages are necessary to ensure a product has the greatest possible chance of succeeding when it hits the market. One of the earliest stages of product development is concept design.

Concept design is essential, but it involves far more than designing the initial appearance of the new product. In fact, during concept development, there are four key aspects that need to be considered, which is why this stage is so vital during product development.

The four key aspects that are considered during the stage of concept design include:

  • Usability: Usability is detrimental to the success of your product. If a product looks appealing, but it isn’t functional, it won’t sell. Remember that your new product is being developed with a need in mind. Your product ought to be solving a problem that the user has. If you create a product hoping to find a problem it can solve, but that problem does not exist, your product will fail.
  • User experience: It isn’t enough for a product to be functional and meet the needs of its user base. If users have a bad experience using the product, they’re likely to look elsewhere for a solution. For instance, if you have a self-cleaning cat litter box that’s meant to solve the issue of bad litter smells in the user’s home, but the product is difficult to use, your audience may opt for alternatives to your product.
  • Technology: What all technology does the product need to meet the needs of your user base? Understanding the mechanics and what will be needed at this phase is crucial for gauging the pricing of the product in terms of manufacturing and sales. Understanding the technology needed to accomplish the product’s goal is also crucial because it can help you simplify the product as much as possible to get it down to the bare technological necessities.
  • Styling: Not only does your product need to be functional and solve a problem your user base has, but it also needs to be relatively appealing. Consider how the product reflects your brand and what your business stands for. For instance, many Apple products look similar with a sleek and smooth design, usually in a white finish. Styling your products during this phase can help you establish your brand and can help you appeal to a larger audience.

Looking for a professional product design firm to take your product development to the next level? Core Design is an engineering design and development firm that can take your products from initial concept to product prototype. With Core Design, you can feel confident in the products your business will offer. To learn more about our engineering firm and the process of product development, contact us today.