product design

What Factors Make for a Great Product Design?

When small manufacturers invest in product design, they typically see an average sales increase of up to 17.5%. Are you considering an investment in a new or updated product design for your business? Continue reading to learn more about what makes a great design from start to finish.

Generation and Refinement

The development process begins with the conceptualization of your design. Choose a professional product development team to work with you throughout the creative process, from the initial brainstorming to research and concept development. Planning, professional engineering, and marketing expertise combine to create the basis for your design.

Once this stage is complete, a design team will combine the best concepts with your feedback to create a more streamlined design idea. Continuous optimization of ideas combined with an ever-evolving approach to maximizing the best development strategies makes for a smooth and successful transition to the engineering process. All the best components, materials, and manufacturing options are also integrated into the process.


The refinement process continues throughout the engineering stage of development, as your product continues to come to life. Ideas are transformed through meticulous engineering concepts, model making, and digital renderings to better understand the product design and its functionality. A professional and experienced product development team will have the engineering expertise necessary to provide you with optimum quality and usability, while rigorous testing methods further your product’s objective.

Prototype development is also a key part of the engineering stage and can be used as an initial physical representation of your product. This development stage gives you the advantage of completing further testing, as well as the ability to demonstrate your product and receive consumer feedback.

Product Launch

To begin manufacturing, you will need ongoing support from your product development team. Launching your product is a multi-phased approach that requires both manufacturing and sourcing. An expert team will be able to assist you through every stage of the process and beyond. Once the product is on the market, count on your product development team to provide further support in the form of concurrent engineering and production updates.

Effective product design is an in-depth process that requires imagination and innovation, as well as engineering expertise and technological know-how. Take your ideas to the next level with a product development company that has everything you need to make the process, and your product, a success.

product prototype

How Can Outsourcing Product Prototyping Help You Save Money?

According to Harvard Business School, approximately 30,000 new products are put on the market every year. Unfortunately, up to 95% of those new products fail. This is disappointing for many businesses who put a lot of time, money, and effort into developing their products.

The good news is that your business can actually make product development more affordable and easier by outsourcing your product prototyping to a professional product design firm.

How can outsourcing product prototyping help my business?

Product development takes time, but it’s not a step that you can skip. A product prototype gives your business the ability to set a product up for success as much as possible. It’s important to consider four aspects of the product during the development process: user experience, styling, usability, and technology. However, businesses don’t always have the time to develop product prototypes like they’d want to. That’s where outsourcing product prototyping comes in.

Outsourcing product prototyping can help your business save time and money during the product development process. Outsourcing does this for three reasons:

  • Reduces risks. One of the cool things about outsourcing a product design firm is that you’re getting professional help from experienced engineers who know what they’re doing. That means when your products eventually do hit the market, they stand a greater chance at succeeding compared to products that weren’t professionally designed.
  • Controls costs. When you outsource a product prototype service, you’re typically paying a flat fee according to the services you purchase. Compare this to when you don’t outsource. Not only are you paying the salaries of individual engineers at your firm, but you’re also paying for any potential hiccups or mistakes in the product prototype process. By outsourcing, you never have to be surprised by certain costs.
  • Focus on your business. When you’re working on product prototypes in-house, you’re losing valuable time you could be spending elsewhere helping customers, improving marketing strategies, and reaching out to business partners. By outsourcing your product prototyping services, you can focus instead on the work that needs to get done.

Are you looking for a professional prototyping company to help with your product development? Core Design is the product design firm for you. For more information about our prototyping services, contact Core Design today.


4 Common Myths About Prototyping and Product Design

Companies making decisions about investing in prototyping and product design commonly see an increase in sales. This is because the prototype industry can help to improve your products before they hit the shelves to give you the best possible chance at product success. However, there are many myths and misconceptions that can keep business owners from investing in prototyping.

To help clear the air, here are some of the most common myths about prototyping and the real truth behind product design:

  1. Myth #1: Prototypes are only a design tool. Prototypes are design tools, but they’re also much more than that. Prototypes are models that provide value to the entire product development team. With prototypes, your business can conduct better brainstorming sessions, get better buy-ins from the stakeholders, and create better final designs.
  2. Myth #2: Prototypes are time-consuming and expensive. Time is essential to any organization’s budget of resources. This makes many organizations avoid the prototyping process. Questions arise on why money is spent on a discarded project. The reality is that prototypes protect organizations from losing too much money. When an organization decides to save money by skipping the prototype phase, they risk losing money in poor user engagement, poor sales, and bad reviews.
  3. Myth #3: Prototypes are supposed to be lifelike. The only time your prototype ought to look like the final product is when you’re on the final prototype. Prototypes come in all shapes and sizes. You can even order prototypes during the early stages of a project to gauge just how your team might go forward with the project. The different types of prototypes include low fidelity prototypes, which display some properties of a future product, and high fidelity prototypes, which function just like the final product.
  4. Myth #4: Prototyping doesn’t require any technical skills. Prototyping is an important part of product design and development, and it’s a good idea to hire a product development team that has technical skills to deliver a prototype that’s accurate. Accurate prototypes give your business an inside look into how your product design can improve before it hits the market.

Prototyping serves an important role in product design and development. Whether you’re investing in low fidelity prototypes, high fidelity prototypes, or both, your business can benefit from seeing your developing products at different stages. For more information on prototyping, engineering design, and product development, contact Core Design today.

How Does Product Design Boost Your Brand Identity?

Brand identity is one of the most effective and subtle marketing techniques that companies use. It also happens to be one of the biggest keys to business success. When customers are able to recognize your brand with fondness and excitement, it improves your company’s reputation and urges word-of-mouth marketing.

Product design is a vital cornerstone in your brand identity and it can make or break your business. Not entirely sure how product design and brand identity go hand in hand? Here are a couple of ways product design and product development can boost your branding and customer experience.

Quality product design establishes trust

There are four key aspects involved in the concept development of a product: usability, user experience, styling, and technology. Oftentimes, when a business is more focused on the potential sales than the product design, they end up making a malfunctioning product that isn’t usable to the customer. What starts as a wave of product sales ends with poor reviews and distrust from your consumer audience.

Professional product design establishes your business as an industry leader because it shows that you care about solving the problems your customer base is facing. When you create products that meet customer needs and meet them well, you establish a line of trust between you and your audience. Customers will be more likely to invest in your future products because they trust the quality of your designs.

Consistent product design makes your business memorable

It isn’t enough to establish a line of trust between your business and your consumer base. You also want to be sure that your customers are able to recognize your products. That’s where consistent design comes in. Professional product designers can help to make sure the design of your products is consistent across all platforms. Consider, for instance, how Apple products look. From iPads to iPhones to Apple computers, each product resembles the other with a simplistic, smooth, and sleek design.

The reason for this consistency is because consumers are more likely to remember their interactions with your products when they remember the appearance, color palette, and feel of your products. Eye-catching designs with distinct color combinations make your company easy to remember and recall for future sales.

Interested in taking your product development up a notch? Core Design is a professional engineering firm specializing in product prototypes and development. To learn more about our engineering design and development services and how we can boost your brand identity, contact Core Design today.

What Are the Different Types of Prototypes?

While it may be tempting to go from concept design to designing the final product, it’s essential to work through your company’s prototyping process first. The reason for this is sales. Small manufacturers actually saw a 17.5% increase in average sales when they invested in design, including product prototype design.

When you go through the product prototype process, you’re able to determine what will work and what won’t work for the audience you intend to sell the product to. Remember that your product ought to be designed from the get-go to fill a need your customer base has. If you need to try and find a need for a product you’ve already pushed through to the final product design stage, then that product will fail on the market.

Product Prototypes: 3 Types of Designs

The product prototype isn’t designed at one stage. In fact, there are several different types of product prototypes that a product development firm will go through. Here are three of the key types of prototyping:

  1. Visual prototypes: After the initial concept design of your product is the visual prototype. A visual prototype shows stakeholders what your product will look like when it’s finished. This includes the product’s color, texture, shape, and size. At this stage, figuring out the functionality of the end product isn’t necessary. You only need to show the visual aspects of the product. This is typically the first step in the product development process. However, some companies may choose to use only a visual prototype if their product is extremely simple.
  2. Functional prototypes: Functional prototypes are where you learn exactly how your end product will work. During this stage of product development, your company will gather feedback on what can be improved about the product and how to go on from there based on new insights. There are often several functional prototypes involves in the product design process to ensure that the final product is as easy to use as possible.
  3. Presentation prototypes: After you’ve gone through the visual and functional stages of product prototypes, you’ll go onto the presentation prototype. This prototype is more expensive but will show you the closest version possible to the final product. You can use a presentation prototype to begin getting investors should you so choose or to get your customer base excited for the release.

Looking for experienced and professional engineering firms to assist your company with product design? Core Design has the product development team you need to help you create an awesome product. To learn more about our product development process, contact Core Design today.

What Makes Concept Design So Important During Product Development?

There are many stages involved in product development. While it’s understandable to want to develop a new product as quickly and efficiently as possible, these multiple stages are necessary to ensure a product has the greatest possible chance of succeeding when it hits the market. One of the earliest stages of product development is concept design.

Concept design is essential, but it involves far more than designing the initial appearance of the new product. In fact, during concept development, there are four key aspects that need to be considered, which is why this stage is so vital during product development.

The four key aspects that are considered during the stage of concept design include:

  • Usability: Usability is detrimental to the success of your product. If a product looks appealing, but it isn’t functional, it won’t sell. Remember that your new product is being developed with a need in mind. Your product ought to be solving a problem that the user has. If you create a product hoping to find a problem it can solve, but that problem does not exist, your product will fail.
  • User experience: It isn’t enough for a product to be functional and meet the needs of its user base. If users have a bad experience using the product, they’re likely to look elsewhere for a solution. For instance, if you have a self-cleaning cat litter box that’s meant to solve the issue of bad litter smells in the user’s home, but the product is difficult to use, your audience may opt for alternatives to your product.
  • Technology: What all technology does the product need to meet the needs of your user base? Understanding the mechanics and what will be needed at this phase is crucial for gauging the pricing of the product in terms of manufacturing and sales. Understanding the technology needed to accomplish the product’s goal is also crucial because it can help you simplify the product as much as possible to get it down to the bare technological necessities.
  • Styling: Not only does your product need to be functional and solve a problem your user base has, but it also needs to be relatively appealing. Consider how the product reflects your brand and what your business stands for. For instance, many Apple products look similar with a sleek and smooth design, usually in a white finish. Styling your products during this phase can help you establish your brand and can help you appeal to a larger audience.

Looking for a professional product design firm to take your product development to the next level? Core Design is an engineering design and development firm that can take your products from initial concept to product prototype. With Core Design, you can feel confident in the products your business will offer. To learn more about our engineering firm and the process of product development, contact us today.

3 Prototyping Mistakes to Avoid When Developing a New Product

Developing a new product can be an exciting time for any organization. After all, small manufacturers saw a 17.5% increase in average sales on improved goods and services when they invested in design. But while innovation is essential in order to grow and compete, there are also a lot of risks involved during the product development phase.

Prototyping is an essential part of this process, as your initial product prototype can inform all of the design and development decisions you make moving forward. However, this vital prototyping step can also bring about a number of mistakes. While working with a product design firm can help you avoid many of them, here are just three you’ll want to prevent within your own organization.

  1. Focusing Too Much on Visual Appeal: Your initial product prototype should be focused on functional features. If you get too caught up in the visual design at the very beginning, you could easily get bogged down in detail that can be more efficiently addressed later on. While it’s good to be thinking about consumer appeal, those concerns should come in further down the line. Aesthetics do matter for the final design — but you may not even get to that point if you’re too distracted by them from the start. It’s best to get the other features figured out before you waste time perfecting a visual design that might have to go through additional changes later.
  2. Forgetting About Compliance Requirements: Keep in mind that the prototyping process represents the ideal time to address compliance specifications. This is especially important for organizations that plan to appeal to international markets with their products. If you fail to address these requirements during the prototyping phase, you might have to entirely redesign the product later on — costing you time and money. Making sure to factor in compliance from the onset can help guide you throughout the process and ensure you’re thinking about how your product can function (and sell) as intended both at home and abroad.
  3. Becoming Overly Attached to Ideas: It’s easy to become personally invested in your prototype. Developing something new requires you to care about the final result — and that can make it hard to stay objective. You and your coworkers will need to remind yourselves not to become too attached to the initial vision for this product. The vast majority of ideas will undergo significant changes throughout the design and development process. If you’re unwilling to leave your ego at the door and make decisions based on what’s best for the customer, you could end up doing your organization a disservice. The entire idea of prototyping is based on making changes to improve the final result, so remember to be flexible and open.

Now that you know some of the prototype pitfalls to avoid, you can move forward with a proven process. If your business plans to develop new products or you want to streamline your product design processes, we’re here to help. For more information, please contact our team today.

5 Essentials to Remember When Choosing an Engineering Firm

Choosing a professional to work on a project can be a daunting task. You have to be careful, whether it’s a business project or a personal project, to select the right individuals for the job. A question that may be going through your mind before embarking a project is: how do I choose the best engineering firms near me? Read on to learn some crucial considerations that will make your choice a bit clearer.

Services Offered

Engineering design and development go hand-in-hand. A good engineering firm will have most, if not all, of these elements. As such, you will not have to work with multiple managers. An engineering firm that specializes in design will have a limited capacity to handle different projects. Engineering firms that work with builders and consultants will be more effective.

Which engineering firms near me should I choose? Well, the answer to that question is a firm that offers a wide range of services such as construction, design, and development.

Access to EPC

Engineering, Procurement, and Construction (EPC) work closely with one another. You get many benefits when you hire an engineering firm that brings these elements together. EPC provides familiarity with the project and keeps it on schedule. A short timeline will lower the cost of your project. You will not have to incur the costs that come with hiring a middleman. Additionally, EPC helps everyone keep an eye on the most important elements of a project.

Firm Expertise

Most engineering firms specialize in one field of practice, while other companies specialize in certain types of projects. Find out what the firm specializes in before hiring anyone. Does the firm focus on small or large projects? Private or public? Once you know the answers to these questions, you will be able to know if the firm matches your needs.

A firm that focuses on one area may have a better perspective on the pitfalls that could happen with a given project. In addition, it is able to identify a project that needs special attention and focus. However, that may mean this firm won’t be well-suited to be part of a different project in the future. Focus on the project at-hand and assess whether the firm’s expertise makes them a good match for your needs.

Overall Experience

The number of successful projects completed in the past and the firm’s reputation in the market will also prove crucial. Gathering information about a firm’s reputation will help you gauge the quality of services offered. It would be of no use to work with a firm that charges less but does not meet your expectations.

The firm’s values, integrity, and dedication will also go a long way in determining how they deliver your project. Before settling on an engineering firm, ensure that their work ethic is good to avoid disappointments.

Approximately 64% of people acknowledged that if they like the packaging of a product, they purchase it right off the shelf without researching it. The same concept applies to experienced firms. You will know how competent and dedicated they are after seeing any of their completed projects.

Applicable Licenses

Each state requires that engineers obtain certain licenses for operation. Ensure that the engineering firm you choose is certified by relevant organizations. An engineering firm that is also licensed in surveying and landscape engineering is also a good choice.

If you’re still wondering, where do I find legit engineering firms near me?, this step can put you on the right track. Hiring a credible firm with valid licenses is recommended if you want to avoid to disappointments resulting from lack of professionalism and avoidable lateness.

Final Word

The average cost of design services is less than 2% of the sum lifetime cost of maintenance and construction. Choosing the right engineering firm can help save along in the long run. Where can I find the best engineering firms near me? If you keep the above tips in mind, there is no doubt that you will hire a credible firm that will meet your unique needs.

We are one of the most respected engineering firms in Charlotte NC. If you are looking for a reputable and reliable product design firm, contact us today.

How to Find the Best Local Engineering Firm

How your product is designed matters and it could mean the difference between a best-selling product and a flop. When designing your product, you may run into some pitfalls. It is only natural to be met with some challenges during this process, but it is important how you choose to handle these obstacles.

Investing in product design has allowed small manufacturers to see a 17.5% uptick in sales on goods and services. Enlisting the help of a professional local engineering firm can help you with product design. Now, you may be wondering how you find a product design firm. Below, we list ways that you can go about this successfully.

Speak with Those in Your Network

Networking has many advantages. Those who are in your close circle generally share some, if not all, of your same business practices, values, and goals. This means that those in your network typically will provide you with very valuable information and will be looking out for what is in your best interest. Ask them who they recommend when it comes to a local engineering firm or engineering firms that are in their area. They may be able to provide you with name’s and numbers or send you over to someone who can.

Google Search

Google is a powerful tool and the search engine prides itself on providing users with helpful information in relation to their search query. This means that typing in, “engineering firms near me” can provide you with really helpful results that can get you started on the right track. From this list, you may want to pull a few contenders and then work from there, along with recommendations from your network.

Check Reviews

Reviews can be helpful in allowing you to narrow down your search for the very best local engineering firm. However, reviews can also be deceiving as they are often one-sided. This means that you should consider reviews in the process, but also keep an open mind about engineering firms in charlotte NC.

Give Them a Call

Just simply giving the engineering firm a call can provide you with a lot of information, including telling you how good their customer service skills are. Is this company willing to answer all the questions that you have? How they handle this initial phone call will give you a great insight into how they will treat you as a customer.

Where Do I Go For Expert Product Design Services?

A lot of good product ideas never make it to market because inventors get frustrated with the process. The right engineering firms help inventors to turn great ideas into successful products. Engineering design and development should deliver the support you need to make the process feel seamless.

Engineering firms that offer a turn-key approach can help to reduce the amount of stress and frustration that can be involved in the product design process. To take your product from the drawing board to the board room you need a product design firm that is experienced and ready to deliver results.

It is a Process

You do not need to be an engineer to come up with a great product design but you do need to have an engineer on your team to take that idea and turn it into a sellable product. Your first step in making your idea into a marketable item is to connect with one of the best engineering firms in Charlotte NC.

Searching for engineering firms near me will put you in touch with the experts that can help you to:

  • Get the design support that you need.
  • Enhance your product function and aesthetic.
  • Have a prototype that can help you get the funding that you need.

Engineering firms that are committed to helping you reach your product goals can deliver a complete package of support.

Getting the Financing You Need for Your Product

Taking your idea to a bank or other financial backer potentials typically does not get you the results you can get when you have a prototype to show off. The right engineering firms know that the next step for you has to include a fully functional prototype that you can use to get the financing that you need.

If you have an idea that you want to take to the next step, you need an engineer on your team that not only has the expertise but that can help you manage the process. The first step in any process is the biggest step. Having an expert on your side that can help you navigate the first step, and every step thereafter is how you can get on the path to success.

Connect with the local engineering firm that can make your vision into a very lucrative reality.