Brand identity is one of the most effective and subtle marketing techniques that companies use. It also happens to be one of the biggest keys to business success. When customers are able to recognize your brand with fondness and excitement, it improves your company’s reputation and urges word-of-mouth marketing.
Product design is a vital cornerstone in your brand identity and it can make or break your business. Not entirely sure how product design and brand identity go hand in hand? Here are a couple of ways product design and product development can boost your branding and customer experience.
Quality product design establishes trust
There are four key aspects involved in the concept development of a product: usability, user experience, styling, and technology. Oftentimes, when a business is more focused on the potential sales than the product design, they end up making a malfunctioning product that isn’t usable to the customer. What starts as a wave of product sales ends with poor reviews and distrust from your consumer audience.
Professional product design establishes your business as an industry leader because it shows that you care about solving the problems your customer base is facing. When you create products that meet customer needs and meet them well, you establish a line of trust between you and your audience. Customers will be more likely to invest in your future products because they trust the quality of your designs.
Consistent product design makes your business memorable
It isn’t enough to establish a line of trust between your business and your consumer base. You also want to be sure that your customers are able to recognize your products. That’s where consistent design comes in. Professional product designers can help to make sure the design of your products is consistent across all platforms. Consider, for instance, how Apple products look. From iPads to iPhones to Apple computers, each product resembles the other with a simplistic, smooth, and sleek design.
The reason for this consistency is because consumers are more likely to remember their interactions with your products when they remember the appearance, color palette, and feel of your products. Eye-catching designs with distinct color combinations make your company easy to remember and recall for future sales.
Interested in taking your product development up a notch? Core Design is a professional engineering firm specializing in product prototypes and development. To learn more about our engineering design and development services and how we can boost your brand identity, contact Core Design today.